| Meta Tags
Including meta tags in your code is one of the most popular methods to optimize a web site. Although important, meta tags alone will do little to improve the optimization of your site. Search engines factor a combination of aspects when ranking your web site. When used in part with the other aspects described in this tutorial, meta tags can still be effective.
There are variety of recognized meta tags, however the two most important for the optimization of your site are the Description and Keyword meta tags.
Example:
Meta tags are located inside the <HEAD> tags of your HTML code.
<META NAME="description" content="Site description goes here.">
<META NAME="keywords" content="keyword, keyword, keyword, etc.">
Meta Description Tips:250 characters maximum. Description tags should not exceed 250 characters including spaces.
Be precise. Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
Include keywords. Include 3-4 of your most important keyword phrases at the beginning of your description. Especially those used in your title tag and page copy.
Meta Keywords Tips:1024 characters maximum. Keyword tags should not exceed 1024 characters including spaces.
Be consistent with keywords. For best results use the keyword phrases included in your copy, title, and meta description.
Use keyword variations. By using variations of your keywords such as plurals and common misspellings you can capitalise on similar searches.
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