| Page Copy
Optimized page copy typically separates the good sites from the great ones. Improving page copy is a very effective and often overlooked method of achieving better search engine listings.
Just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too. The only difference between a visitor and a search engine is that a search engine assigns value to keywords when it “reads” your copy.
Tips:
- 200 words minimum. Pages need to have at least 200 words of copy to be effective.
- Include keyword phrases. Text should include your most important keyword phrases, but should remain relevant.
- Add content heavy pages. Pages such as how-to articles, tips or tutorials not only help educate visitors, but their copy is also search engine friendly.
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