| Alt Tags for Images
Adding Alt tags to existing images on your site is another way to improve your site's optimization. Within <IMG> tags are image text based description called Alt tags. Alt tags are a great place to include keyword phrases about the image.
Example
<IMG SRC="image.gif" width="10" height="10" alt="Image description goes here.">
Tips:
Keep descriptions short. Descriptions should consist of a a brief sentence or two, avoid anything longer.
Include keywords. Be sure to use the keyword phrases that you also used in the copy of your page, title tag, and meta description to describe the image. We recommend using no more than 2-3 per image.
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